Selling online in Finland
Finnish shoppers search in Finnish.
We localise your product feed and run Google Shopping and Search for the Finnish market, so your products show up for the searches Finnish buyers actually make.
- Google Partner agency based in Finland
- Google Ads in 20+ countries for ecommerce brands
- Free audit of your Finland readiness, within a week
What's different in Finland.
Finns search in FinnishMost Finnish shoppers search Google in Finnish, and Shopping ads match those searches to your product titles. A feed in English or Swedish misses most of them.
Local payment methodsShoppers expect online bank payments, MobilePay, Klarna and cards, often through a local payment provider such as Paytrail. Show them clearly in checkout.
Parcel lockers by defaultDelivery to a parcel locker or pickup point (Posti, Matkahuolto) is the usual choice. Delivery times and costs belong in your feed and ads.
Prices include VATConsumer prices are shown including VAT, which is 25.5% for most products in Finland. Your feed prices must match the store.
EU consumer rulesThe 14-day right of withdrawal applies, and clear returns information builds trust with first-time buyers.
Strong local competitorsYou compete with established Finnish stores and marketplaces. In the audit we benchmark your prices and Shopping visibility against them.
What we do for you.
Everything a Google Ads launch in Finland needs, run by one specialist who stays with you.
Finnish product feedProduct titles, product types and attributes written in Finnish, the way Finns actually search.
Merchant Center for FinlandTarget country, EUR prices, shipping and returns set up so products get approved and show.
Shopping and Performance MaxCampaigns built around your best sellers and margins, not just your whole catalogue.
Search in FinnishKeyword research and ad copy by native Finnish speakers.
Tracking with consentConversion tracking with Consent Mode, in line with GDPR.
Reporting in EnglishMonthly report and meeting in English, comparing ad spend with your sales in Finland.
Proof
We grow Finnish brands abroad, too.
Savotta, a Finnish outdoor and military gear brand, grew its European online sales 90% in a year with our Google Ads. We know both sides of a market entry.
Savotta · Google Ads · annual run rateSee more results →Questions
Do we need a Finnish website?
The product feed and the ads need to be in Finnish. A Finnish storefront, at least product pages and checkout, is strongly recommended because it converts much better. We assess yours in the audit.
Who writes the Finnish copy?
We do. Product titles, ad copy and keyword research are done by native Finnish speakers who know how Finns search.
Can you work with our existing agency in other markets?
Yes. We can run Finland only, with access to your existing Google Ads and Merchant Center accounts, and share learnings with your team.
What does it cost?
From €990 per month plus a one-off onboarding fee from €990, which covers feed localisation and set-up. We work with brands investing at least €4,000 per month in Google Ads.